Hybrid Studios Redefine Sport Broadcasts

⊲ SVG Europe ⊳ Broadcasters are embracing augmented reality (AR) and virtual production to enrich sports coverage. LED virtual studios and real-time data visualisation are creating hybrid studios that blend physical and digital elements. This approach caters to diverse audiences, offering interactive experiences for younger viewers while retaining traditional elements for others. Companies such as Zero Density and Disguise are leading these innovations, with AI and advanced tracking technologies enhancing realism and efficiency in live broadcasts.
⊲ Image – SVG Europe ⊳