XR Market Enters Strategic Reset

⊲ Xpert.digital ⊳ The article discusses the evolving XR market, highlighting a shift from hardware to AI-driven value creation. Major tech companies such as Meta, Google, Samsung, and Apple are adapting their strategies, with Meta focuses on subsidised hardware and AI integration, while Google aims for an open ecosystem with Android XR. Apple, after a lacklustre response to its Vision Pro, is targeting mass-market smart glasses. The article raises concerns about privacy and the market’s fragmentation, suggesting that the future hinges on successful business models and consumer acceptance rather than mere technological advancements.
⊲ Image – simulation.news ⊳
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