Cross-Platform Digital Identity

⊲ TechCrunch ⊳ Netflix has acquired Ready Player Me, a developer of cross-platform avatar technology used widely in games and virtual environments. The deal signals Netflix’s intent to strengthen its interactive and gaming ambitions by bringing avatar creation in-house, supporting identity continuity across experiences. Ready Player Me will continue operating as a platform while gaining access to Netflix’s scale, suggesting a longer-term strategy around games, social presence, and digital identity rather than immediate film or television integration.
⊲ Image – Ready Player Me ⊳