Games Engine Powers Car Production

▶ Unreal Engine ▶

In this video we see how car manufacturer Lotus uses Unreal Engine extensively for design, marketing, and user interaction, enhancing real-time visualisation, data integration, and product realism. Key applications include engineering reviews, dynamic simulations, and immersive virtual tools. VR integration with advanced Unreal technologies like Nanite optimises visuals for global collaboration. This shift supports efficient workflows and consistent branding while blending digital and physical experiences for luxury electric vehicles. Unreal’s innovations, such as real-time reflections and detailed car paint replication, have transformed Lotus’s operations and customer engagement.

Video – https://youtu.be/Gnnjmvspw2U?si=6JR9pngTj_d0lEvu

Image – Copyright © Lotus Technology Innovative Limited 2024.