Pete Morrison’s Journey From Start-Up to Defence Giant

⊲ Halldale ⊳ After discussing the influence of gaming on military simulation and training, Pete Morrison describes building a defence simulation company from a garage start-up to its acquisition by BAE Systems. Morrison recalls early reliance on gaming communities, a customer-funded model, and rapid growth before private equity enabled scaling. A major contract loss in 2019 exposed weaknesses in pitching, which prompting improvement and eventual success in a recompete. Pete reflects on leadership limits, the value of humility, and the shift from growth pressure to stability under BAE, offering practical lessons for all defence entrepreneurs.
⊲ Image – Pete Morrison ⊳
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