Digital & Physical Retail Worlds Merge

⊲ The Verge ⊳ Roblox is letting creators sell physical merchandise inside their games through Shopify, using its new Commerce API. Users can browse and check out within the game, linking real-world products with virtual spaces.  This means creators can offer items like hoodies and T-shirts in their game shops. This marks a move to bridge virtual and physical retail, with rewards like digital items included in some purchases.
⊲ Image – Roblox ⊳