Synthetic Populations Replace Costly Surveys

⊲ Bessemer Venture Partners ⊳ Bessemer Venture Partners’ Atlas analysis explores the rise of AI-powered behavioural simulation, where synthetic populations replace costly surveys and focus groups. Examples include a NATO analyst modelling 5.1 million citizens’ responses to a disinformation campaign and testing countermeasures without human panels. Two methodological camps have emerged: interview-based population builders such as Simile and Rehearsals, and data-driven platforms like Aaru and Artificial Societies. Whilst promising, the technology raises ethical concerns regarding political misuse and data ownership.
⊲ With accuracy already reaching within 10 to 15 per cent of real outcomes, synthetic population platforms could soon underpin state level information operations. ⊳
⊲ Image – Bessemer Venture Partners ⊳
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